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Whether you’re in the market for the latest tech gadget, a wardrobe makeover or booking a much-needed holiday, there is planet-heating carbon hidden in everything we buy, consume and do.
No one asked for carbon dioxide - and other planet-heating gases - to be in every part of (pretty much) every product across it's whole lifecycle from production, use to disposal - but there it definitely is! These small amounts all add up to contribute to all of our emissions each year.
For a person each year in the US
For a person each year in the EU
For a person each year in the UK
In a new smartphone
In a new pair of jeans
In a new laptop or TV
This year we encourage everyone to be more intentional in the things they choose to purchase.
While it’s not our fault that there are embodied emissions in everything, we can do something about it.
Join us as we put our money towards high-quality, science-backed, carbon removal projects.
Everything humans do contains planet heating CO2. A balanaced range of carbon removal takes care of your unavoidable emissions for hundreds to thousands of years.
Invest in a balanced blend of high quality, ready-made carbon removal solutions across all pathways for a predictable and stable price per tonne.
Using our custom methodology we look for the best-in-class projects that focus on the permanence and additionality of their solution, while also balancing co-benefits.
We build trust and transparency by researching, managing and partnering with world leading carbon removal projects, and share what we learn with you.
The science shows that deep decarbonization and emissions reduction is absolutely key to tackling climate change - it's 90% of the work we collectively need to do. At the same time we also need to scale-up permanent carbon removal to billions of tonnes per year by 2050. This is both for the remaining 10% emissions for net zero and also sequestering what's already been released.
Actions - big and small - will make a difference, every day of the year. They add up and influence.
Purchased something new and keen to remove the carbon emissions? We have researched the most popular things people buy regularly so you can help to remove the carbon in them.
Choose how you would like to contribute, either through a monthly subscription or a one-time removal, and our amazing portfolio partners will make it happen.
If you’re ready to start removing some or all of your carbon, you’ve come to the right place. Our Carbon Removal Portfolio-1 is science-backed and invests in vetted carbon removal projects from 9 incredible partners, who are scaling a diverse range of solutions from Direct Air Capture to Biochar, and everything in between. We need them all.
An accessible, vetted, portfolio with 55% durable carbon removal over 500 years permanence
Diversified geographies & companies
Access to our research and resources
Join a community from over 70 countries
Available in US$, GB£, €URO, AU$ and CA$.
Custom portfolios and single pathway purchases are available on request.
Join to remove a regular amount of carbon each month. We'll update you on all the projects your contribution has supported and how the companies are scaling up.
Prices are in 💵 US Dollars. If your local currency is Euros, British Pounds, Canadian or Australian Dollars it'll be converted at the checkout. Payments are secure and fully encrypted 🔐
$9 Per Month
700kg a year
👖 1 pair of jeans a month
🥩 1 steak a month
🛫 1 short haul flight a year
🌍 A year's emissions for someone in Africa (over 12 months)
$23 Per Month
1.8 tonnes a year
📱 1 smartphone a month
🇮🇳 A year's emissions for someone in India (over 12 months)
$25 Per Month
2 tonnes a year
🛫 1 long haul flight a year
🌎 A year's emissions for someone in
South America (over 12 months)
$63 Per Month
5 tonnes a year
🚗 driving 12,000 miles (19,000km)
🇬🇧 A year's emissions for someone in the UK (over 12 months)
$75 Per Month
6 tonnes a year
🖥 A new computer a month 🎮
🛫 1 short haul flight a month
🇪🇺 An average year's emissions for someone across all EU countries (over 12 months)
$88 Per Month
7 tonnes a year
A year's emissions for someone in 🇳🇿 New Zealand or 🇨🇳 China (over 12 months)
$100 Per Month
8 tonnes a year
A year's emissions for someone in Germany 🇩🇪 or Japan 🇯🇵 (over 12 months)
$150 Per Month
12 tonnes a year
🛫 1 short haul return flight a month
🚗 Buying a new car
$188 Per Month
15 tonnes a year
A year's emissions for someone in the USA 🇺🇸, Canada 🇨🇦, or Australia 🇦🇺 (over 12 months)
We account for every cent of your contribution so you know the exact amount of carbon you have helped to remove from our atmosphere.
Great to hear! We're delighted you're with us. We've broken down typical emissions in a range of everyday purchases. Whether you're dipping your toe or draining your proverbial carbon ocean, there's a carbon removal option here for you.
If you're in the market for some new tech this Black Friday check out how much carbon is hidden in products - from phones to computers to TVs and other electronics.
If you're traveling or booking time away there's a carbon cost. Take a look at the baked-in carbon, whether that's short or long flights, driving or buying a new car.
A whole load of other things we buy and use all the time have planet heating emissions locked into them. Whether that's clothes, food or something else.
It took me literally 3 clicks to remove my carbon emissions from this SFO-NYC-SFO trip. I'm officially impressed! What a lovely thing you are all building over there. Bravo!
Karen 🇺🇸
I admire your dedication to the project & you've clearly done a lot of research!
Kai 🇦🇺
The amazing folks at Zopeful Climate have put together a high-quality carbon removal portfolio which is made of hand-curated, science-backed carbon removal solutions.
Laura 🇬🇧
It’s pretty amazing! Thank you for making confusing climate science so clear and giving people a way to contribute effectively.
Andrea 🇪🇸
Well done. I already am climate-active, but you inspired me to step it up a notch!
Peter 🇺🇸
If you're feeling a bit overwhelmed and hopeless about the climate crisis, you're not alone. But here's something that can help! A realistic but hopeful picture of what we need to do.
Josh S 🇩🇪
I can't thank you enough for all you're doing, Zopeful Team! I loved it. It was informative, approachable, hopeful and empowering. Keep up the incredible work. Cheers!
Caitlin 🇺🇸
Really enjoyed Intro to Climate!
Looking forward to the next one!
Jorim 🇳🇱
I’ve been finding it a super easy way to spread the word and to get more people joining our mission.
Mariana 🇬🇧
It's a great opportunity to really ponder the Climate Crisis and assess what you can do to have an impact
Courtney 🇬🇧
Love what you are doing here, and impressive what you have pulled together :-) Thanks for being at pains to cut through the jargon – this educational work you're doing is so key.
Tom 🇺🇸
Does a brilliant job of taking a huge...& complex subject & breaking it down into easily digestible chunks.
Cherry 🇬🇧
Zopeful is the greenwashing antidote!
Alex 🇩🇰
No single solution type or company will be at the scale we need by 2050. The problem calls for a portfolio approach. Our methodology involves researching, evaluating, comparing, tracking and supporting carbon removal solutions that have the potential to grow to millions of tonnes per year and beyond.
We take a permanence and additionality first approach from a pathway-by-pathway perspective, looking for the best in class for each solution type.
Of paramount importance, how long does the solution lock planet-heating CO2 way for? The longer the better.
How high a net negativity does a removal activity have and without it would the CO2 have contributed to heating?
Can we track and measure that the CO2 has actually been removed in a robust and scientifically defensible way?
Are the solutions seeking independent third-party audits of their activities and processes to ensure high quality removal?
How soon will it happen and are the credits produced in a credible year for when the CO2 will be removed?
Does it actively seek climate justice and non-CO2 co-benefits that contribute to planetary and human wellbeing?
Our partners are leading the charge to pull down and safely store carbon dioxide from the atmosphere for hundreds to thousands of years and beyond.
Putting boosters on the natural weathering cycle of basalt
Taking CO2 directly out of the air and mineralizing deep underground
Stablizing plant waste to lock the carbon away for hundreds of years
Using the ocean carbon sink to store more planet-heating emissions
Turning waste biomass into a high carbon and low energy liquid
Supporting and restoring land-based natural carbon sinks
Our amazing partners are leading the charge to pull down and safely store carbon dioxide from the atmosphere for hundreds to thousands of years and beyond. More coming sooooon!
We love questions! We want you to feel 100% comfortable and excited about joining our Carbon Removal Portfolio-1.
Carbon Dioxide Removal (CDR) is anything that pulls planet-heating carbon dixoide out of the air and stores it safely for a period of time. The longer the better.
It's a range of solutions that include various Nature-based, some tech-enabled or nature-inspired and fully engineered approaches and technologies. For example:
Forests and oceans are crucial natural carbon sinks which already draw down and lock away huge amounts of emissions. They'll be a part of the solution, but likely only about 20-30% of the removal we need.
On the more technological and engineered side, you might have heard about things like Direct Air Capture, Bio-oil, Biochar or Enhanced Weathering or Ocean Blue Carbon. These approaches, and others being worked on, are going to be need to fill the gap.
Go deeper into the different types of carbon removal.
Our CDR portfolio is a blend of different carbon removal solutions, mixed together to make it an affordable cost per tonne. Here's more info.
We believe this approach is ideal, based on the science-backed pathways to support growing the global carbon removal capacity to gigatonnes per year.
Combined with large scale global decarbonization, we need to reach about 10 billion tonnes of annual removal by 2050. There is no silver bullet solution and no one category or company will be big enough, which is why we take a portfolio approach to invest in a range of approaches.
Following the science-backed approach to Net Zero we advocate for 90% emissions reductions and decarbonization from current levels (about 50 gigatonnes of CO2e per year). Then using high permanence removals for the 10% hard-to-reduce remaining emissions.
Our angle on CDR is that even for that 10% it's a huge lift from where we are. Investing and growing the industry now is crucial.
If our goal is to build up the carbon removal industry to be the size we'll need by 2050 it needs to grow about 40%+ every year. It's not something that we can switch on overnight, it's something we'll have to build-up over time.
Not so much. Offsetting has been traditionally to be used to counterbalance the continued release of emissions, which only adds to the challenge of slowing and then reversing the increase in global average temperatures.
The vast majority (cough - 95% - cough) of offsets available don't remove carbon. Some may be good projects and have other societal benefits that aren't primarily about removing the gigatonnes of harmful gases we humans have pumped out.
Where carbon removal is different is that the only reason many of the technologies exist is to take out and sequester carbon dioxide - from the air or elsewhere - for hundreds to thousands of years, so it can't contribute to the continued heating of the planet and all the impacts of that.
Carbon removal is what's called highly additional, meaning the primary reason it exists is to do exactly as its name suggests.
This said, carbon removal can be used to offset emissions, though this should be only as part of a concerted effort to reduce as large a chunk of emissions as possible. It can also be used to remove older emissions that happened in the past.
We think that now is the time to fund and invest in carbon removal. Even if it is still more expensive than traditional offsets and it's not always viable to buy the same tonnes, it works in the way we need by literally removing the carbon dioxide so it can't contribute to climate change.
Find out more about Avoidance Offsets and the Voluntary Carbon Market.
There are a whole range of reasons. To us, some of the most compelling are:
- So the industry reaches about 10 billion tonnes of capacity by 2050 - the "net" bit of Net Zero
- The ratio of carbon removal in the Voluntary Carbon Markets needs to increase (compared to other approaches like avoidance or reduction)
- No one carbon removal type or company is going to be big enough on its own, we need a range of solutions and providers
- When combined with reducing emissions from everything we do, carbon removal will be a key tool to slow and then reverse climate change
- Funding and investing in it now helps to reduce the cost per tonne it takes to remove the carbon. Decreasing the cost by increasing demand will support the growth in supply of high-quality carbon removal options and capacity volume.
More on why we should invest in carbon removal now.
As little as possible. We're aiming for over 85% to go directly to the carbon removal projects, after applicable taxes are paid (if any are due).
We'll retain up to 10% to invest in more things like this Black Friday campaign, and other hopeful climate projects and resources for individuals and companies.
The remaining 5% is payment provider and FX fees that we aren't able to reduce at the present time.
This Black Friday, invite people you know to join you in removing carbon from the atmosphere as well as learning about how we can all contribute to tackling climate change.
Taking climate action is better together. Collectively we have huge agency and power to act. And we can do this.
We'll email them to ask them to register. They'll need to opt-in to join.
Join our global community from over 70 countries.
Over 90% of people who completed our Intro to Climate course feel more confident in taking the next step in their climate journey.
Courses start every Monday and are all broken down into digestable daily installments of 10 minutes or less.
Did we mention that they're free?
To add groups to begin together, please contact us.
Have hope, make progress 💚
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